Author Nick: ScottieBest
Site:
Determining the proper social outlets for your B2B communications – daunting, isn’t it? Well, it doesn’t have to be that way. Keep your B2B social media selection process simple by asking yourself some questions. Answering these questions will help put you at ease and start your social media efforts out on the right path. Who [...]
Online advertising is becoming a more viable investment for companies because of the many ways to measure return on investment (ROI) through customer engagement. With a continually growing number of websites and online mediums, advertisers are able to measure ROI by generating meaningful and consistent engagement to help gain loyal customers. There are three tiers [...]
Market analysts are prognosticators of the future. They can identify trends, critique current market activities – including sales, products and services – and forecast specific market growth areas. Their charter is to stay on the pulse of the specific markets they serve. There are usually 6-10 major analyst firms serving most niche markets. The predictions [...]
One of the most important tools every office should have is a phone system. In order to find the right small office phone system, it may take some research to learn which system providers are a perfect fit for a company’s telecommunication needs. If there is no telephony expert in the company, it may take [...]
Feeding toddlers junk food leads to lower IQs and obesity. Conversely, when you feed toddlers lean/healthy foods, it increases their IQs and they tend to be slender. This is according to a U.K. Study published in February ’11. Lead researcher Kate Northstone, of the University of Bristol, said a nutritious diet could produce a reasonable [...]
Historically, businesses have struggled to find their place in the world of social media. All the same questions persist – should we create a Facebook page; what’s the value of Twitter for our company; what other tools could we use? The first, and most important, thing to consider is what you hope to gain from [...]
Not convinced this whole social network thing is right for your company’s Web presence? Then you must not be interested in return traffic, increased brand awareness on the Web or an entire community of brand ambassadors to talk willingly and positively about your company. Think of the Web as a high school cafeteria full of [...]
There’s a certain faction of digital public relations and PR 2.0 prophets who’ve been predicting the death of the traditional press release since the dawn of the Internet. More than 20 years later, the press release is still alive and evolving from its Prehistoric roots to what some might say is the “Golden Age of [...]
