From space and energy programs to virtual worlds and online hard drives, Google arguably has an unrivalled willingness to try new things. That’s not to say they’re all a success and a few, such as its Twitter-esque Jaiku have been deemed a failure and closed down. Knol however is one of the success stories and [...]
Brand identity is probably the most critical element of retail and business design. As a packaging designer you must be able to offer branding services as part of your design services package. Brand identity is the overall graphic representation that people will associate with a company or product. In todays market, competition for customers is [...]
As a knowledge sharing platform, Squidoo can play a central role in any social media marketing, brand reputation or search engine optimisation campaign. From a business perspective, creating and maintaining a lens offers an opportunity to reach out to your target market on an informal level, sharing tips, knowledge and advice about company products and [...]
In an ideal world, a search engine spider would start at the homepage of your site and crawl through each subsequent page in turn until it had processed every part of your domain. In practice, search engines can struggle to find each page. If your sitemap isn’t up-to-date, for example, and no inbound links have [...]
If, despite your best efforts, your website is not making the inroads you would hope in the search engine rankings, it may be time to consider recruiting a online marketing agency like Footprints SEO. The job of appointing a search engine optimisation company can be daunting if you have never worked with an SEO specialist, [...]
To develop any business strategy, be it marketing, sales or operational, you must ask yourself what you are doing, what kind of environment you are operating in and what your goals are. Only by drilling down to the very essence of your organization can you develop a plan for moving forwards. Developing a social media [...]
Optimising your PDF files for search engines can lead to better visibility and increased visitor numbers, particularly if you have an e-book or technical manual useful to your target demographic. The SEO of PDF documents is relatively straightforward and has become easier over the last few years as search engine spiders have developed their understanding [...]
Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this [...]
