The air is heavy with hatred of spam as analysts rail against current search indexing tactics, a spam clock having been launched to decry the heavy amount of trash being generated, and some people even burning things to show their rage. While Google hasn’t necessarily joined this bandwagon, they have acknowledged the problems and have [...]
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed, search is becoming much more targeted and focused, so utilizing not [...]
Search marketing giant Google has adjusted its algorithm to give greater prominence to local businesses, a move which should benefit estate agents. Following a similar move in the US, Google has shifted certain UK search results, previously on the first page of its organic listings, onto the second page to make room for local listings [...]
In order to rank #1 on major search engines such a Google, Yahoo! and Bing, a link builder needs to know the back link profiles of their competitors and industry allies. Having this kind of knowledge makes link building easier, more efficient and most all more effective. The tools listed below will not only help [...]
There is little doubt that Google is the dominant force in today’s search engine market. This does not mean, however, that they should sit back and relax. Luckily for many users of the popular search engine, Google believes in improvement, as evidenced by some recent tweaks made to improve the usability of its search engine [...]
From space and energy programs to virtual worlds and online hard drives, Google arguably has an unrivalled willingness to try new things. That’s not to say they’re all a success and a few, such as its Twitter-esque Jaiku have been deemed a failure and closed down. Knol however is one of the success stories and [...]
Brand identity is probably the most critical element of retail and business design. As a packaging designer you must be able to offer branding services as part of your design services package. Brand identity is the overall graphic representation that people will associate with a company or product. In todays market, competition for customers is [...]
As a knowledge sharing platform, Squidoo can play a central role in any social media marketing, brand reputation or search engine optimisation campaign. From a business perspective, creating and maintaining a lens offers an opportunity to reach out to your target market on an informal level, sharing tips, knowledge and advice about company products and [...]
